The Internet has exploded. There are hundreds of thousands of websites out there, so the competition is tough. With so many sites online, you need to make an impact! You need to hook your audience, and keep them hooked! Give them a reason to return.
Fancy design work and animations are all very well, but the novelty wears off quickly. The most successful websites, the ones that get the most traffic, are those that are content driven and that provide useful information.
What is a content driven website I hear you ask…?
Content driven sites are those websites that are themed around a specific topic and display content that is fresh, original and that is keyword rich. These sites are regularly updated to give existing visitors a reason to return, and to attract new ones. These websites contain useful, informative content, and are usually found as the result of a search through one of the various search engines.
Search engines favour websites that are driven by content as they provide answers to searches carried out by Internet users.
These websites contain copy that is keyword rich, and as a result the sites are ranked highly by search engines, producing an increase in traffic.
A website had two main functions:
To increase traffic – to attract more new visitors to the site, and to keep existing ones coming back
To increase the conversion rate – to convert website visits into desired actions i.e. sales.
Before a website can generate any income it has to have traffic. The way to drive traffic to your site is through your content.
Give your visitors a reason to keep reading, and to keep coming back. Update regularly, be original and be interesting.
We are passionate about leveraging businesses through creative marketing . Contact Frontline Studio today for a free consultation and lets get you out there.